A robust automotive digital marketing program can drive sales by engaging consumers throughout their car-buying journey. This includes motivating them to think about buying a new or pre-owned vehicle, assisting with their entire customer experience from pre-sale through after-purchase maintenance, and helping with any additional questions about your dealership.
Increased Lead Generation
In the auto industry, leads are crucial to any sales process. Without them, it’s impossible to keep your dealership operating and delivering the products and services that your customers need.
Aside from traditional lead generation tactics like cold calls and direct mail, online marketing is also an important strategy for car dealerships to adopt. It helps your site rank better on search engine results pages and brings in new visitors to your website who are actively looking for cars.
A digital marketing campaign’s main goal is to capture potential car buyers’ contact details and send them offers that will drive them to your dealership. This is possible through content marketing, email campaigns, and social media advertising.
While many dealers may be used to the old-school ways of getting leads, the modern market has made it easier than ever to generate sales-ready prospects through online marketing. Instead of paying top dollar for low-quality subprime leads, consider investing in new lead generation strategies that are proven to generate more qualified sales-ready prospects at lower costs per lead.
Another way to increase your car dealership’s lead generation is to focus on referrals from your existing customers. It’s a proven strategy that can lead to significant increases in your dealership’s lead generation. It also improves customer retention, which can be a critical component of driving higher car sales.
It helps them move customers forward in the sales process and provides a superior customer experience. In addition, digital marketing for car dealerships allows dealers to engage with customers and answer their questions online.
For example, a dealer can learn which calls aren’t progressing through the buying funnel using conversation intelligence. It allows them to nudge them toward a sale with personalized follow-up messaging and retargeting ads.
For example, suppose a caller inquires about the parking assist feature but needs to schedule a test drive or ask about availability. In that case, the dealership can send a personalized email with a link to book a test drive and more information available.
These personalized messages can help build trust and credibility between your dealership and your consumers, increasing their likelihood of purchasing. Plus, if your customers have a positive experience at your dealership, they’re much more likely to recommend your business to friends and family.
Another way to increase your online visibility is to create listings in local and nationally-based directories. These can include your dealership’s website, social media pages, and other important information about your business.
You can also create blogs on your dealership’s website to promote new cars, special offers, and other information that is relevant to potential buyers. It’s a great way to keep your content fresh and attract more traffic to your site if you use proper SEO.
One of the most important goals that car dealers have is to maintain brand awareness at all stages of a consumer’s car-buying journey. Digital marketing can help you reach consumers throughout their shopping and buying processes, whether they are researching a vehicle online or looking for the right dealership to work with.
The most effective digital strategies will deliver compelling content to provide value at various points in a shopper’s buying process. This can include information on new inventory, services, the dealership’s team members, and more.
This type of content will help a dealership’s digital marketing strategy stand out from other automotive dealers and establish it as a trusted source of information for consumers. It also allows the dealership to make a personal connection with consumers and demonstrate its dedication to customer service.
To achieve this goal, car dealers must invest in marketing efforts that focus on delivering long-term value to customers and building relationships that last. That can be done through various strategies, including email, social media, and paid advertising.
In addition to these strategies, car dealers can use conversation intelligence to track customer interactions and nudge them toward a purchase by sending them relevant follow-up messaging. For example, suppose a caller to a dealership inquires about parking assist features but doesn’t schedule a test drive. In that case, conversation intelligence can allow the dealer to retarget that caller with personalized digital ads.
Increased Customer Loyalty
If you’re a car dealership owner, you’re likely working hard to bring more customers into your business. Whether you’re trying to fill up your service bays or move more parts out of the parts department, you want to ensure your marketing campaigns are generating quality leads and driving people into your shop.
A great way to achieve this is by using digital marketing strategies. These strategies help you reach your target audience, increase the number of potential sales and boost your brand recognition.
When consumers trust your business and your products, they’re more likely to make repeat purchases. That means you need to invest in maintaining customer loyalty.
One of the best ways to increase customer loyalty is by encouraging customers to leave reviews on third-party review sites. Online reviews have a huge impact on consumers’ decision-making processes.
Another great way to boost customer loyalty is by incentivizing loyal customers. For example, if they’ve bought a vehicle from you in the past, send them emails with upcoming specials on new cars.
In addition, you can also encourage customers to refer your business to their friends and family. These referrals show they believe in your business and trust you to provide a great customer experience. This will lead to increased customer loyalty and future sales for your dealership.