The Latest Real Estate Marketing Strategies You Should Use in 2022


We’re looking at a continued seller’s market in 2022, which could put a strain on everyone from renters to buyers to, yes, real estate agents. With low inventory and skyrocketing prices, we may see a slowdown in sales as buyers start to back off from the idea of finding their dream home.

What can real estate agents do to combat this obstacle? How can you make sure that your real estate firm continues to find viable leads?

We’re here to talk about some of the easy ways that you can revamp your real estate marketing efforts for 2022.

Read on as we discuss the market efforts that will help you to stay successful in this tricky real estate market.

Get More Active on Social Media

If we want to get the real estate market back in motion, we’re going to need to tap into the potential market offered by young buyers. Millennials, in particular, are hitting the age where a first or second home purchase is coming up.

Meet them where they are by marketing yourself on social media. Put just as much emphasis on your Instagram and Twitter presence as your Facebook presence.

Embrace Video Content

Videos are the most popular style of online content right now, which is great news for real estate agents. Create videos that give a sense of your personality, showcase your listings, and introduce potential clients to your approach. Video content can lead to some innovative marketing opportunities for real estate agents in all sectors, from luxury housing to commercial properties.

Expand Your Email List

We may think that everyone is spending all of their digital time on social media platforms. However, it’s important to remember that email is far from dead; people of all ages are still checking their email on a regular basis, and email is a great way to break through the noise. Sign up for a real estate agent database to build up your email list with unparalleled leads. 

Team Up With Local Companies for Better Open Houses

If you’ve been keeping up with the buzz coming out of the marketing industry, you’ve probably encountered the term, “experiential marketing.” The idea is that people don’t want to simply buy products or services anymore. They want to have new experiences.

Open houses offer the perfect opportunity for experiential marketing. Team up with local restaurants, bands, and party vendors to create blockbuster open houses that no one will want to miss. 

Boost Your Real Estate Marketing to Break Through in 2022

The real estate market is hot for sellers but that doesn’t always make things simple for everyone else. With these real estate marketing tips, you can breathe new life into your real estate firm and keep the clients coming.

Looking for more real estate tips that will help you grow in 2022? Take a look at our real estate content for everything from social media advice to staging inspiration. Our goal is to help you stand out from the competition.