5 Powerful Strategies to Maximize Your Marketing for HVAC
As a trade-oriented business, building a client base for your HVAC company has unique challenges compared to other industries. Though you offer an integral service that most people can’t perform on their own, marketing your brand might not come naturally.
Still, you must know how to sell your services and connect with new customers. If you’re marketing for HVAC, here are five important strategies to maximize your efforts.
Improve Your Web Design
A website is a powerful tool for promoting your business. Often, it will be the first interaction a prospective client has with your business, as they’ll search online for an HVAC expert if their system is on the fritz.
Your website offers a first impression of your business, so it had better make a strong one. About 94% of internet users will judge you based on their first look at your website. If it’s difficult to navigate, hard to read, and outdated, you’ll lose your audience quickly.
It’s also an opportunity to create compelling content and utilize SEO to improve your search rankings. Both will make a huge difference in HVAC marketing.
Don’t Forget Print Marketing For HVAC
HVAC and other trades tend to benefit significantly from print marketing, often more than other industries. It’s an easy way to seek out hyper-local clientele. Using print mailers, you can target specific geographic areas, allowing you to reach clients in your service area.
Direct mail has a significantly higher response rate compared to other marketing methods, too. With a 5.1% household response rate, it outpaces email (.6%), paid searches (.6%) online displays (.2%) and even social media (.4%).
Encourage Clients to Write Reviews
Client reviews are another excellent tool for promoting your HVAC company. A happy client singing your praises speaks volumes about your professional work.
When searching for an HVAC repair company online, new customers are likely to be swayed by reading positive reviews of your work. And the more reviews you have, the better. On average, consumers want to see companies with at least 40 reviews before they trust an online rating.
Look for Ways to Reengage Previous Clients
Often, it costs a company less money to reel previous clients back in than it does to go out and find new ones. In the HVAC business, there are easy ways to reengage your customers.
Send out regular email blasts or newsletters sharing informative seasonal tidbits about caring for their HVAC systems and offering coupons for services. Even if your regular clients aren’t facing an HVAC crisis, you can offer them a maintenance contract or set up an appointment to review their systems.
Connect With Customers on Social Media
Social media is an inexpensive way to connect with customers, both new and old. And with billions of people using social media worldwide, any successful marketing campaign must include a social media plan.
All of the big platforms – Facebook, Instagram, Twitter – are free to join. There are easy organic ways to build your following, and you can decide if you want to spend any money on social media advertising. If you choose to pay to boost posts and your page, you can target your ads to reach people only in your geographic location.
Want More Marketing Tips?
If you’re marketing for HVAC services, check out the rest of my blog for more information on building your business. By sharing my experiences and everything I’ve learned along the way, my goal is to create a resource that helps others follow their dreams and obtain financial freedom.