Various Ways to Generate Quality Leads Using Expired Listings


If you are a real estate agent, you will know that generating quality leads is extremely important. However, what are some of the most effective methods of generating these leads?

Exchanging Expired Listings with Leads of Your Own

One of the top five ways to generate new clients is prospecting expired listings. Many real estate agents know it’s an effective way to secure new leads. But competition is fierce. Expiring homes can be a tough sell, so getting a hold of them is essential. A skilled agent can get a home sold by contacting a seller before it’s too late.

A lead generation tool on how to get expired listings phone numbers, such as Expired Leads, is the easiest and most efficient way to get in touch with a home seller. The service gives subscribers access to expired listing numbers, typically posted on Craigslist. These leads contain consumer and property information, such as an address, home purchase history, and the time on the market. They can be sorted by zip code, county, and mileage proximity. You can export these leads and use them to perform callbacks. If you’re a subscriber, you can also view dispositions and the current status of the listing.

While most homeowners may sell their property independently, a frustrated or defeated owner might be willing to work with a professional. Expired listings can offer a lucrative opportunity for an agent. Using an effective script can convince the listing owner that working with you is the best solution. This approach helps you build a relationship and give the seller the impression that you’re an expert in your area.

Using social media is another popular strategy for generating expired listing leads. With some creative thinking, you can find ways to make your ad stand out. Social ads should be visually appealing, as well as speak to the specific frustrations of expired leads.

A compelling script can be tailored to a specific listing and include data-backed conversation points, like a clear incentive to work with you. Some scripts even present you as an expert in your neighborhood, with abundant experience and a track record of success.

ere’s also the PowerDialer, which synchronizes results and reminders for each call.

Another option is to contact homeowners via their ‘For Sale by Owner’ (FSBO) listing. FSBO listings are a popular source of leads for realtors because these homeowners are often frustrated with their previous agents and have yet to sell their homeFinally, it’s worth noting that homeowners who don’t work with a new agent will go to Zillow Instant Offers or discount brokerages. Having the data and marketing propositions to convince these homeowners that you’re an agent they can trust can be a huge advantage.

Avoid Bland-looking Postcards and Flyers.

One of the best ways to snag prospective clients is to send out quality postcards and the like. Getting your name in front of the right eyeballs is no small feat. This is best done with a few simple tips and tricks. These include utilizing a top-notch postcard service and a slew of freebies. Some of these have a free postage rebate, a free postcard template, and much more. Of course, you’ll want to ensure that you don’t accidentally send out a postcard to someone who has already moved on. You’ll be glad you did!

Luckily, a handful of top-notch companies, such as ProspectsPLUS!, are dedicated to producing high-quality, low cost and high-yield postcards, mailers and other esoteric items. Using a postcard service provider is the best way to ensure your marketing materials are adequately distributed and on time.

Direct Mail is a Powerful Marketing Strategy 

When generating leads in the real estate industry, direct mail is one of the most effective marketing strategies. With a response rate of up to two percent, it is one of the best ways to reach prospects. It is also great to find potential customers and generate a high ROI. Nevertheless, this can be a tricky task.

There are several factors to keep in mind when marketing to expired listings. The first is to identify a qualified list of homeowners. This is done through an inventory of properties in a specific neighborhood or zip code. You can also look for homeowners in need of assistance. Homeowners who have a property that is in foreclosure are in a prime position to sell. However, it is essential to know that every homeowner has different needs. Therefore, a single mailing piece only works for some.

In addition to a quality list, you need to make sure your messaging is precise and can address the problems your prospective buyers have. If you don’t do this, your results may be disappointing. To overcome this obstacle, you can invest in tools that make you’re messaging more personal and specific.

Another option is to send expired listing postcards. Unlike emails, these pieces are more personal and less likely to be thrown away. Additionally, they are easier to read.

Lastly, you can invest in a real estate mailing list. You can find a list of delinquent homeowners in local newspapers and websites. A mailing list is also helpful if you target particular neighborhoods or zip codes. Once you have a list of prospective buyers, you can write customized messages. As a result, your chances of conversion are greater.