The Importance of Market Research in Building Your Chiropractic Business Plan

Creating a business plan is an essential step to starting any new business. The document should describe the market that your chiropractic practice will serve and explain your short-term and long-term goals.

Identify your team members and their professional experience. You should also include the initial financial information for your practice.

Target Market

A successful chiropractic business plan starts with a clear definition of the market. Market research can help you establish this definition and identify your target audience’s demographics, geographic, and psychographic characteristics.

Your market analysis can also help you understand the overall size of your industry and how it is changing over time. This will help you decide about your marketing strategy and how you will position yourself in the market.

Lastly, your market research can help you identify opportunities to increase revenue and profits. This may include identifying new products or focusing on a niche within the chiropractic industry. It can also help you define short-term and long-term goals, including milestones for your practice, such as when you expect to treat your first 100 patients. It can also help you decide how to structure your company as an LLC, a solo practice, or an S-Corporation. This information will also be included in the Company Description section of your business plan.


Your business plan’s competitor analysis section details the direct and indirect competition you face. This section is crucial because it helps you identify barriers to market entry, brand recognition issues, and changes in government regulation that could impact your business.

This section also includes a description of your business’ unique business proposition, which can be a selling point in your marketing strategies. Whether it’s a specific type of equipment, your professional experience, or extra wellness services like acupuncture and massage therapy, this can differentiate you from other local chiropractic practices and make your practice stand out to potential customers.

The last section of the business plan covers your operations plans, including everyday short-term processes and long-term goals. This includes details about how you’ll attract patients, such as referral programs and special offers, and how you will retain them, such as loyalty programs. It also includes a break-even calculation and financial statements that detail your projected expenses and income.

Industry Trends

A clear understanding of your industry will help you create an effective plan for your chiropractic business. This will include identifying the potential challenges you might face and providing an opportunity to develop innovative strategies to overcome them.

Include your business’s legal structure and an executive summary that identifies yourself, your professional experience, and the key members of your team. It’s also essential to describe the type of chiropractic practice you operate, including any specialties.

The chiropractic industry is growing, with consumers becoming increasingly aware of the benefits of alternative medicine. Health insurance reform is expected to boost demand and improve revenue growth. Many chiropractors are positioning themselves to take advantage of this shift by marketing services to a new audience. For instance, offering referral programs for patient discounts can generate more leads and increase brand awareness. Moreover, social media promotes your chiropractic practice and builds relationships with prospective clients.

Marketing Strategy

A business plan outlines the goals and strategies that you want to implement to achieve those goals. It is essential to have a well-written plan, especially when seeking out financing. Lenders are looking for a well-organized and persuasive document that proves you’re knowledgeable about the industry and your practice’s position within it.

Your business plan should also include a description of the services you will offer. If you intend to provide more than just skeletal adjustments, such as massage therapy and medical-grade nutritional supplements, include those details in your plan. Also, if you plan to use chiropractic EHR software to manage your patient records, have that information in your project.

Finally, include a brief executive summary at the beginning of your business plan to provide an overview of your plan’s essential elements. Highlight your background and management team, particularly any experience you and your team have in running a chiropractic business.