Digital marketing practices have been radically changing before our eyes. It all started with the creation of the world wide web in 1991, and now look where we are in the 21st century. Businesses that have not adopted a digital marketing strategy of some sort have become obsolete.
It is not enough to start utilizing the current digital marketing strategies. Interdependence, a leading tech PR firm, believes that it is crucial to stay ahead of the game when it comes to marketing with digital means. Surely you have already invested some time and money into SEO and social media marketing, but it is time to look to the future with these up and coming digital marketing trends.
Chatbots uses artificial intelligence to deliver real-time customer support chat to internet users visiting your website. You know that little box that pops up in the bottom corner of the screen when you visit a new website, asking if you need some assistance? That is the power of chatbots, working day and night to deliver answers and support for your audience.
SEO A/B Split Testing
Half of all marketing battles have to do with testing. Without the proper testing a data analysis tools, it would be impossible to even know how to market to your audience. It is especially important for your SEO practices. Singlegrain.com says that “search engine optimization A/B split testing — like all split testing — allows you to isolate the variables increasing traffic so you can take a targeted approach to content changes.”
ClickFlow is one of the best tools for A/B testing. It works by suggesting pages that have some impressive SEO potential that has yet to be taken advantage of. All you have to do with ClickFlow is set your targeted click-through-rate (CLR) and it will deliver a list of keywords that will increase the CLR and allow you to rank higher.
Voice Search Capabilities
Recent studies show that voice searching makes up nearly 50% of all online searches. Like when you ask Siri to tell you the weather for the upcoming week, or you inquire to Alexa about the nearest pizza delivery place. This is voice searching, and it’s taking over. Your goal should be to optimize your site not only for traditional internet searching, but also voice searching.
There are a few specific techniques that can put you ahead in terms of voice searchability. Most voice searches are completed in the form of a full question. Within your website, try to incorporate these full questions throughout your web pages. This is actually super simple. When you write a blog post, you can have these questions as the headers and then simply answer the question in the paragraphs that follow.
AI is not technically new, but it is becoming even more intelligent than ever before. You should be using AI capabilities to analyze the behaviors and web search patterns of your target audience. Data analysis is an underestimated step of marketing, but it is actually one of the most important aspects of the entire marketing process. AI can help.