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by Chuck Boring
Honesty. A characteristic which December artist-of-the-month Chevelle exudes,
from their music and lyrics right through to drummer Sam Loeffler’s handshake.
Hailing from the northern suburbs of Chicago, Chevelle thrives at creating and
disseminating passionate, intelligent rock the urgency of which cannot be
ignored, unless you are a soulless chucklehead incapable of feeling joy or pain.
The three-piece band’s latest release, Wonder What’s Next, is a taut,
well-oiled machine reflective of the band’s muscle-car namesake. A November
23rd tour-stop in Atlanta, appearing in concert with fellow rockers Stone
Sour and Sinch, provides an opportunity for witnessing Chevelle’s
live-performance, as well as a chance to kick the tires and take a look under
Chevelle’s hood.
 Arriving for an interview with the mild-mannered Sam two hours prior to the
show, he punctually greets me outside the venue. His bandmates,
guitarist/vocalist Pete Loeffler and bassist Joe Loeffler (yes, they are
brothers), are addressing other media-types and leave me with a mono-y-mono
meeting with the pretense-less drummer. I later find his Clark Kent-like persona
transforms upon his pre-concert retreat to the tour bus, Sam emerging onstage as
a fiercely intense performer, pounding the skins with reckless abandon. But for
the next forty-five minutes, Sam is conscientious and straightforward as we
discuss music, the industry, and the value of a good mullet.
The Band
Growing up amid a sea of seven siblings, the brothers’ Loeffler began their
musical adventures over a decade ago. Sam (27-years-old) and Pete (25-years-old)
began toying with their respective instruments during their pre-teen years,
joined by Joe (22-years-old) and his bass several years later. Although heavily
influenced by the precise, soul-thumping music of mid-90’s rock luminaries
Helmet and Quicksand, in addition to the cerebral/emotional assault of Tool (who
Sam calls "the band that everybody compares themselves to"), Chevelle’s
music has become an animal all its own. Pete’s vocals vary from primeval howls
to borderline whimpers, expressing the angst of deeply personal issues while
crying for an answer. Additionally, the lyrics to the cuts on Wonder What’s
Next wring with the sincerity of Johnny Cash in his prime.
Backstage at the Earthlink Live concert venue, I plop my
just-plumped-for-the-holidays rear into a velvety dressing room chair and delve
into the inner machinations that make Chevelle run. Inquiries are made as to who
of the three is most anal-retentive, and Sam responds that "We are all
perfectionists. In fact, our crew and people like that come down on us for that.
They’re like, ‘just relax!’"
The conversation shifts to particular aspects of songs on WWN, and I
espouse my love for the song "Comfortable Liar." Sam appreciates the kudos but
remarks that it will probably never be released as a single. This perks my
interest: how does a song become a single? "It’s strange, you can’t really
guess at all," laughs Sam, acknowledging that a number of people supply
input into such a decision. " ‘The Red’ ended up being the first single and,
ironically, was the least liked song before we went in and recorded it. Our
manager was like ‘I hate this song. I don’t even want you guys to record it. I
HATE this song!’ Now it’s his favorite song on the record." Naturally, I ask
what changed management’s opinion, to which Sam replies, "the song didn’t
change, but the production did."
My research into the band’s background reveals their philosophy that music
can be a great release for pent-up frustration and aggression, a belief which I
adhere to as well. Supporting this maxim, Sam elaborates that " ‘Send the
Pain Below’ (the next single off WWN) is about taking the hardships in
your life and making art out of it, because, you gotta get it out someway. For
Pete, and probably the rest of us, the frustration you go through you can vent
into something good." While the intelligence of Chevelle’s music is obvious,
Sam’s thoughtful and polite responses are refreshing when juxtaposed with the
more common "f*** this" and "f***ing sh**" retorts of today’s musicians (myself
a notorious potty-mouth as well).
 Thus, I must question them about their well-known disdain for "Rock Star"
attitudes and their battle (in the face of ever-growing notoriety) to keep level
heads. "We have these things called ‘Rock Star Moments’ where people have
done things to us, like when various artists have ‘Rock Starred’ out on us for
no reason at all," explains Sam, reflecting on past experiences with the
musicians’ disease of self-importance. "The only reason that would happen
would be to completely lose perspective of who you are and why you’re doing
this."
Legal Wrangling and Religion
One automatically wonders why Chevelle has waited three years to follow-up
their moderately successful (relatively speaking) 1999 debut Point #1.
The answer: lawyers, lawyers, and more lawyers. Knowing all too well the murky
waters of litigation (I, too, possess the "Asshole Card" better known as a
license to practice law), I ask Sam to enlighten my fair readers as to the
circumstances of this snafu.
"It’s really not that complicated. The company we had signed with folded, and
we couldn’t get out of the deal in order to put out another record, because they
had a parent company…. The case was in court for eleven months and settled out
of court the day before the trial date." While the band is satisfied with
the work of their main attorney, Sam does speak of one lawyer brought in to do
the trial work: "We paid the guy $35,000 and never met him." Classic.
Another spoke in the wheel-house of Chevelle-rumors is the debate over
whether they are a Christian rock band. Religion not being a subject I usually
cross-examine total strangers about, the recent chatter filling local radio
airwaves about possible proselytizing in their music necessitates the inquiry.
"It’s something that’s probably going to follow us around forever and that’s
fine. It’s pretty simple. We originally signed with a record company that was
backed by Word (a Christian label housing John Tesh and Amy Grant), so the
record (Point #1) was in Christian bookstores. It was really an
accidental thing."
Assuring me that the band had nothing to do with the Christian rock industry,
Sam states that they are "recovering Catholics" who are still Christians, but
that any religious attitudes on the part of Chevelle’s members are distinctly
separate from the band and their music. With repeated listens to WWN, I
feel qualified to state that there are no sermons detected on the album. Now I
can enjoy Chevelle’s music without fear of subliminal Christian messages
intruding my subconscious. Thank God, no pun intended.
On the Road
Finishing up this respective tour in December, the brothers’ Loeffler are
ready for a break. Having been on the road performing shows since March, the
band plans on a jaunt to Hawaii upon this trip’s completion. The guys still live
outside Chicago, and when asked about their current housing situation, Sam
chuckles that "we’re actually homeless right now." Not in the sense most
think, though, as they have plenty of adoring family and friends to take in our
haggard road warriors upon their return to the great midwest.
I follow with a question about the biggest perk of Chevelle’s newfound
popularity, and Sam immediately responds that "the show’s have changed
drastically after OzzFest and after our record was released. It sort of just
hit." How so, I prod? "People recognize the music and recognize us as a
band. That makes all the difference." Sam qualifies this, though, with the
comment, that "if you suck, people remember that, too."
On November 23, 2002, Chevelle’s performance does not suck. Jumping ahead to
address the band’s on-stage abilities, it is obvious the Loeffler boys have
spent years playing together, as their timing is remarkable. Pete at times
resembles a hermit-crab, crouching with his guitar slung well below the
strike-zone as he operates mere inches from concert-goers admiring hands,
strumming his axe forcefully. Joe works onlookers into a frenzy by repeatedly
tossing picks into a crowd of youths that will no doubt treasure them as
souvenirs for years to come. Sam thunders with the backbone Chevelle’s sonic
attack, ferocious yet technically sound.
Often-times, the quality and passion of a band’s sound does not translate
from the studio to the stage. Chevelle not only captures the emotion of the
music recorded on WWN, but invites and is joined by the paying public in
digesting the experience. No offense to the bands sharing the stage with
Chevelle this evening, but their music and personas remind one more of late-80’s
knuckle-drag rock than anything Chevelle is accomplishing. My only complaint
with Chevelle’s show is their failure to play "Closure", one of my favorite
tunes off WWN. Otherwise, it is a great performance.
 Wondering What’s Next
Other than concluding their current tour, Chevelle is scheduled to begin
shooting a video for "Send the Pain Below" on December 9th. "We’re excited
about doing that video, we are going to shoot it in New York City." Sam says
the format will be a live-performance video, in order to "focus on what we do
as a band."
Asked about the process of creating a video, Sam notes that filming "The
Red" was an enjoyable experience. "We filmed it in one long day, about
nineteen hours. We had a really good time, a great time." The video, set in
a classroom during the midst of an anger management meeting, alternates between
chaos and calm. As the song progresses, the meeting erupts into a full-scale
brawl, complete with folding chairs and other wrasslin’ antics.
I ask Sam about a particular character, seated amongst the video’s class
attendees, who looks familiar to me; one who I am sure to have seen as a
villainous character in films before, yet can’t directly place. Not sure which
fellow I speak of, Sam states that "except for two guys, everybody else there
were hired extras. Our tour manager was one of the guys fighting. Another one of
our friends, Rob, was the guy with the major mullet and the camouflage
pants."
Never one to pass up an opportunity to discuss my admiration for anyone
ballsy enough to sport a mullet, I inquire as to the authenticity of Rob’s
mullet. "He calls it a ‘bum-out.’ He actually cuts his hair like that and
wears Iron Maiden shirts on purpose. He drives a ’79 Trans Am." Any rational
person would question a person’s sanity after hearing such nonsense, but Sam
senses and explains this by stating, "he says that not only does it get him
acting jobs, because people need ‘that guy’, but it gets him girls. He says
girls just love it!" Taking a nod from ‘80s torchbearers Bill and Ted, I
exclaim "excellent."
Additionally, the group has begun to dabble in the business of recording
songs for movie soundtracks. The first venture into this realm is a song
recorded for the upcoming film Daredevil, an adaptation of the
same-titled Marvel comic and starring J-Lo-ass worshiping Ben Affleck and
Jennifer Garner (release date - Valentine’s Day 2003). "It’s really cool
because we were able to use a track (titled "Until You’ve Reformed") that we
recorded ourselves, it’s not on WWN. We recorded it exclusively for the
movie."
Soon, though, the members of Chevelle can enjoy some much-deserved
relaxation. Noting that they will have some time to reflect on their recent
successes, I give Sam four factors relevant to a band’s success and ask him
which is the most important. "In order of most important to least important,
I would say 1) luck, 2) who you know, 3) hard work, and then 4) talent. Because
there are lots of talented people out there who will never go anywhere. But you
can’t get anywhere without at least some of all of those things." My
accompanying lackey Mark insightfully quips, "well, some people seem to have
gotten by without talent." Sam smiles and sheepishly agrees with said
observation without naming names.
But for now, the members of Chevelle look forward to some much-needed rest
and relaxation. For these guys, that consists of fast cars, motorcycles, and
(surprise) "actually still play(ing) music. We have a lot of gear, so we
don’t have to have all our tour equipment with us." Here’s hoping the
members of Chevelle enjoy their break and remain the accessible, focused band
that they are today. As long as they check their oil every few thousand miles,
Chevelle should continue to tear up the music highway for years to come. Visit
the band at www.chevelleinc.com.
Chuck Boring
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